Our New Look and Naming
As Novation - and our field of membership - continues to grow, we are modernizing our brand including a new logo and the way we refer to ourselves and the various parts of our organization. The changes reflect our continued commitment to innovating and exploring opportunities to partner with our members at all life's stages to improve their overall financial wellness.
New Logo
Our new logo utilizes all caps to make a bold and confident statement about our future. It retains the upward-extended "V" from our previous logo, representing growth, aspiration, and financial strength.
Novation Financial
You'll see us referring to ourselves as "Novation Financial" instead of only "Novation" to better explain who we are and clarify the breadth of our offerings. Now that we're open to another county in Minnesota (Washington Co.), we're introducing ourselves to potential members who are hearing about us for the very first time.
Novation Wealth Management
The team previously known as Novation Investment Services is now Novation Wealth Management. This reflects the wide range of financial planning solutions and expertise that the team offers to clients looking to map out their financial futures.
These changes are already appearing digitally on our website, in mobile banking, and in our mobile apps. They will be increasingly visible on statements and at our locations and in-person event appearances as the year goes on.
